Urban Fantasy has always been compelling for us. Fantasy is usually an good bit of escapism for real life, so it's interesting to see that kind of thing in a town or city setting. Especially if it's a Low Fantasy type of book, where it's almost believable that all the mad fantasy stuff is happened just down the road.
If you live in a city, or decent sized town, there is something compelling about reading a fantasy novel set in the sort of places you spend your day to day. So if you are one of those people, you should give it a go. You might get a bit of a kick out of it. Like if Frodo and Sam had to deal with a late bus on the way to Mount Doom. Or if Tyrian and Cersie kicked off outside a Wetherspoons.